Kenya Re has for many years contributed to the national kitty on disasters. The Corporation also contributes directly to the local community for more impact and to establish long term stakeholder engagements. It has supported children’s homes and participated in the annual Matter Heart Run and Stanchart Marathon. In addition, the Corporation sponsors academic excellence awards in Kenya’s tertiary institutions.
However, in 2011 Kenya Re reviewed this strategy and opted to sustainably focus on one major Corporate Social Responsibility initiative to establish impactful long term stakeholder value. Various considerations were made including taking an initiative in education and environment or support for persons with disability.
The Corporation opted for the latter for its uniqueness as no other corporation had adopted such a CSR initiative before and recognizing the huge magnitude of need that existed in this area. The campaign was dubbed ‘Niko Fiti’ Ability Beyond Disability.
NIKO FITI’ Ability Beyond Disability Campaign
The objective of the campaign is to lift the stigma towards persons living with disability and to provide assistive devices that will enable them have accessibility and mobility to engage in daily nation building activities. This will integrate them into social and community life.
The Corporation has committed and will continue to commit 1% of its annual profits to this initiative, which in 2011 amounted to Kshs. 11m. To create awareness on the campaign and sensitize on issues of persons with disability, Standard Group (SG) was approached to be the media partner. The other implementing partner approached is Association of the Physically Disabled of Kenya (APDK) whose role is to provide direct linkage and platform to project beneficiaries.