The Campaign Launch and Fundraising

The Corporation officially launched the “Niko Fiti” Ability Beyond Disability, Corporate Social Responsibility Campaign on November 3rd 2011 at an event officiated by the Vice President of Kenya, Hon Kalonzo Musyoka. During the launch assistive devices comprising of 15 wheel chairs, 3 tricycles, 2 cushions, 1 walking Frame, 2 crutches, 5 white canes and 50 boxes of incontinence urine bags were distributed to 78 beneficiaries through Organizations of Persons with Disabilities. The beneficiaries were derived from a needs assessment exercise that had been carried out by Kenya Re in conjunction with Association of the Physically Disable of Kenya (APDK). The devices facilitated their mobility and enabled them to bolster their social and economic stature.

Niko Fiti Fundraising campaign
Following the launch of “Niko Fiti” Ability Beyond Disability, Corporate Social Responsibility Campaign on November 3rd 2011, The Standard Group (SG), the campaign media partners gave huge pre and post-launch publicity which attracted a lot of public interest with inquiries on how members of the public could participate in the campaign and needy persons requesting for assistive devices.

Kenya Re deemed it fit to launch a fundraising campaign to raise more funds to boost the Kenya Re’s Kshs. 11m 2011 budget to provide more assistive devices.

The 45-day fundraising campaign was launched on December 2nd 2011 at Safari Park Hotel at a function where the chief guest Hon. Dr. Naomi Shaban, Minister for Gender, Children and Social Development was represented by her Asst. Minister, Hon. Atanas Keya.

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